Lab for Software and Systems Engineering

Exam review

The exam review for last semester is scheduled for October 8, 2024, from 8:00 to 9:00 am. online. Advance registration by email is required.

Curriculum Vitae

Professor Dr. Andreas Fuchs has been a Professor of Marketing and Digital Business at the Business School of the University of Applied Sciences Würzburg-Schweinfurt since 2019. His academic journey began with a dual degree in International Business & Cultural Studies at the Universities of Passau and Buenos Aires. He subsequently earned his doctorate in Business Administration and Marketing (Dr. rer. pol.) at Julius Maximilian University of Würzburg. Prof. Fuchs gained professional experience in various management positions in marketing, sales, and strategy at Robert Bosch.

Today, Prof. Fuchs is a leading expert in the field of marketing technology, with a special focus on marketing automation and artificial intelligence. In his academic work and professional practice, he bridges the needs of the business world with technological tools and architectures to promote the integration and implementation of innovative solutions. His primary objective is to strengthen the connection between academic research and real-world business applications, guiding companies on their journey toward a data-driven future.

In addition to his academic role, Prof. Fuchs is an active keynote speaker, founder, author, and consultant. He assists companies in improving customer relationships, enhancing market presence, and realizing integrated end-to-end marketing processes through the strategic use of automation and AI. His passion and professional endeavor are to translate cutting-edge technologies into practical solutions, developing innovative approaches to meet the challenges of the digital age.